Running a business of any kind is a never-ending task for the most part. There are several tasks and responsibilities to get done daily and keep detailed records. Alongside this is the need to think about ways to take your company’s brand to the next level. It is here that all the macro and microelements must be considered.
Take, for example, the idea of branding. Your brand will permeate your business in many facets, some of which you may not even realize at the forefront. The packaging you use for your products can be modified accordingly to further flesh out your brand promotion.
Here are tips on how to brand your packaging creatively:
1. Unpredictable packaging
If you want to ensure that your products fly off their respective shelves, it is time to brainstorm. A great way to do this is to think of things from a customer’s perspective. When you walk into any store as a consumer, what draws you in concerning a specific product line?
Here, you must go all-in with avoiding predictability in your packaging. There are many ways in which products can be packaged in rather mundane ways. Boxes provide simplicity but do not do much else in spurring the imagination. Disrupt this common conceptualization of packaging, and you will be good to go.
2. Unorthodox packaging
Disrupting your typical line of thinking, as it pertains to packaging, is only the start of your creative processes. You will now have to think of ways your physical packaging can be retrofitted for an artistic expression. For example, tea bags are commonly held in small boxes when customers purchase them.
Why not, then, modify this approach a bit to account for a more creative display? Your box can have all the information on one side. On the other side, customers could potentially see the tea bags hung from the top of the box. An open box concept, in this regard, is one way to draw eyes to your company brand.
3. Custom tape
Many small business owners will mail out their products to customers using your standard box. It is generally expected, as a consumer, to receive your brown cardboard box in short order. In addition, the tape will be used to ensure the contents inside the packaging are safe and secure.
As mentioned previously, you will have to think of the minor details in your packaging, to creatively improve upon it. Custom tape can be one of the best ways to apply a quirky message on the tape! Or, you can leave a kind sentiment, or business slogan, so that the customer feels much more catered to.
4. Packaging shapes
A box used for packaging will typically come in a square or rectangular shape. It is simple by design and allows numerous products to fit inside snugly. Sometimes, however, this will only be regarded as monotonous since it is what the customer expects.
To truly disrupt this perception, you are encouraged to play around with the shape of your product’s packaging. These modifications can be done creatively to highlight special areas. It might cost a bit more, but it will be much more worthwhile in the long term.
5. Maintain the mystery
On the other hand, you might want to create your packaging to promote mystery. Small business owners may periodically send out test boxes to their customer base to thank you. Should this be of interest to you, you can retrofit the packaging in a way that hides the contents inside.
A mystery-based packaging does what no other types of packaging elements could do. They invoke the customer’s imagination, as they generally do not know what to expect. Upon opening the packaging, they will be incredibly surprised and happy with what they received!
6. Experiment with the packaging
Your packaging will be one of the most direct ways of expressing your brand. As a result, you should take every route possible to further increase the creativity that the packaging radiates. In this light, you should take the time now and again to experiment with your product’s packaging.
Since your first few attempts at a new type of packaging may not succeed as you would hope, further tests are key. Make sure to brainstorm a few ideas during your initial research, and then give it a shot. Once you find your footing, your packaging will surely stand out amongst the competition!
