As a real estate agent, you will meet many others in your same profession. You can meet agents outside of your area on vacation or at seminars. Once you get to know them a little, it is a good idea to exchange contact information. In the event you have a client that you think would be a good fit with them moving their way or vice versa, you can contact each other and arrange a referral. A real estate CRM makes it easy to stay in contact. Four ways to keep in touch with other agents are:
1. Working Long Weekends
About one week before a long three-day weekend that you know you will be working, send out an email to all your out-of-town agents. Let them know you will be on duty, and if they have any clients that are going to be in the area, you would be available to meet them. Using a real estate CRM allows you categorize contacts, so you can make one category for agents you know outside of your area. The system makes it easy to create one piece and send it out to the appropriate crowd.
2. Thanksgiving
For ease, use a premade Thanksgiving message in the CRM, and set up an email to go out to these agents. Let them know you are thankful to have them in your business circle. This time of year tends to be slower. The other agent may have more time to respond to the email, and it will stick out because it is not coming in with all the traditional holiday posts. Find more online information at the IXACT Real Estate CRM website.
3. Closing A Unique Property
When you sell a home that has unique features for your particular area, let the others know. Another thing you can share with them is a transaction on commercial property. This will let them know you are trained in commercial as well as residential. If you close a fixer, you can write a quick and funny note about the conditions. Share with them how the investor is going to fix the place and how you are always willing to work with other investors.
4. Closing A Deal For A Special Buyer
Some buyers have great stories. After the transaction closes, share the story privately with your sphere of real estate agents. You do not have to use any names or addresses. Many families and individuals go to great lengths and work very hard to acquire a home. When other agents see how hard you work for your clients, they will remember you when it comes time to refer someone your direction.
It does not take much to stay in touch with other agents. It is simple as setting them up in your real estate CRM on a few auto emails, and occasionally, send them a personal success story.
