Features
GANGSTA LUV
Nearly two decades on, Snoop’s Doggystyle endures

Who could have imagined that Doggystyle would be such an enduring fashion? Certainly not the young Calvin Broadus, who way back in 1993 was already marveling over his mysterious ability to “somehow, someway, keep comin’ up with funky-ass shit, like, every single day!”
By now, we take it for granted. Snoop Dogg has become such a familiar icon of cool that his current ESPN commercial with square-root football coach Mike Ditka, while good for a laugh, doesn’t transmit a bit of shock. Then again, it’s already been four years since Snoop did that Chrysler commercial with Lee Iacocca, in which he addressed one of America’s most lionized superexecs as “I-ka-zizzle.”
Although Snoop’s music has taken a back seat to his celebrity, that’s more a consequence of his pervasive renown than diminished skills. While his musical output has been uneven in a stretched-too-thin sort of way, it has been prolific—the newest collection, Malice N Wonderland, drops Dec. 8—and every CD features at least a couple of cuts that prove he’s still a long way from being somebody who is famous only for being famous.
If anything, Snoop’s deft use of his fame to attract a series of producers at their peak has enabled him to maintain some relevance while symbiotically providing the currently-hottest studio masters with an invaluable reference on their resumes. In the early part of this decade, he had the Neptunes working his sound. On the first single from Malice N Wonderland, Snoop employs the services of wunderkind-of-tha-moment The-Dream to rhapsodize about raps on “Gangsta Luv.” Well, actually, to rhapsodize about The-Dream, too: Snoop name-drops the producer at the start and finish of each verse.
Seventeen years later, there’s still a lotta drama in the LBC. But it’s probably never been better to be Snoop Dee-Oh-Double-Gee.
SNOOP DOGG AND DJ QUIK WITH NIPSEY HUSSLE AND THE HUSTLE BOYS THE GROVE OF ANAHEIM • 2200 E KATELLA AVE • ANAHEIM 92806 • 714.712.2700 • WED NOV 18 • $49.50-60 • GROVE-OF-ANAHEIM.COM
Tags: dj quik, doggystyle, Music, snoop dogg, the grove
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Dwight K Snider
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Laurence Goodhue
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LB City Girl
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