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“IT’S NOT ABOUT THE ATTENTION, IT’S ABOUT THE PEOPLE”

 

Spending an early Thanksgiving with Snoop Dogg and Shante Broadus

Gift-giving holidays are nearly a month away, but several hundred Sixth District residents who enjoyed an early Thanksgiving dinner today at Ernest S. McBride Park got an early present: service from multimedia personality Snoop Dogg and his wife Shante Broadus.

PHOTO BY VANTHA EL

PHOTO BY VANTHA EL

The couple and a half-dozen of their extended bodyguard family (seriously, those dudes were taller than the doors into the California Recreation Center) arrived an hour into the first sitting at “Serving With a Thankful Heart,” organized by Sixth District Councilman Dee Andrews’ office and sponsored by Hyatt Hotels, the Hilton Long Beach, and Coldstone Creamery.

“You can tell Snoop Dogg is the one bringing the ice cream,” Andrews joked, thanking him for lining up Coldstone Creamery. “Look at how big he is.”

They suited up–donning Hyatt Regency “Chef’s Table” aprons–then marched into the Cal/Rec gym and served dinner for a good hour. Bodyguard George Murdoch was first in line, ladling out sliced carrots–and no, you can’t refuse a man nicknamed ’Rilla who urges you to “Get some carrots from the bodyguard.” You will have some carrots. And you will eat them.

Snoop was next, a few servers down, dishing out stuffing in sunglasses and a jersey from his own line, Rich & Infamous. Shante was at his side, distributing the turkey. And, as long as they were there, traffic in the other serving line dropped to a bare minimum.

You couldn’t talk to Snoop a minute, without someone interrupting with “I have to tell my granddaughters about you today,” or “Can I get a picture?”, but it was all good.

“A pleasure,” as Snoop, the artist formerly known as Calvin Broadus, put it.

“I mean I always always had my foot in Long Beach,” he said when asked about his visit–and a visit in August to talk strategy with the Sixth District council office and to check out some sports books at Main Library.

“That’s why we didn’t want a lot of media here,” he said. “It’s not about attention, it’s about the people. That’s all we care about is the community and Long Beach.”

The folks at Long Beach TV were actually pretty noticeable, doing a stand-up with Dee Andrews, and I think I spotted a photographer from the Signal Tribune–but mainly there were the folks who live in this neighborhood. Snoop knew them well.

Cal/Rec at McBride Park faces west, looking at Long Beach Polytechnic High School across Martin Luther King Jr. Avenue, and the rapper-actor-personality was quick with memories of growing up here and there and graduating Class of ’89 from Poly High.

“I just remember all my friends and having a good time. Like this park right here, Cal/Rec, we used to come up here and play flag football, basketball,” said Snoop, who is 36. “Long Beach is a real tight, a tight city to where everybody knows everybody.

“They know your mama, your family, somebody, so all our memories is just of being down with everybody. It’s not fake. It’s real. It feels good to be home.”

His wife agreed. “It’s nice to be back,” Shante Broadus said. “I see friends that I went to school with, and my son is going to school with their kids now. It’s just recycling!”

They have an apartment here, but home for the Broadus family today–as you know, if you’ve seen episodes of E! Entertainment Television’s Snoop Dogg’s Father Hood–is Diamond Bar. But Snoop said that in the future, he intends to become ever more involved in giving back to Long Beach.

“We just want to help. We want to build. We want to build a lot of things out here in Long Beach because we feel like downtown Long Beach looks very beautiful and we just want to bring some of that to the Sixth District–bring it up into this area over here where a lot of student athletes go on and make it to college and do whatever,” he said.

“We want to give them something to look forward to as well. Long Beach is a beautiful city and it’s becoming beautiful every day. And we just want to make it that way and do as much as we can to help.”

There’s been talk that Snoop Dogg could get involved in Long Beach’s Kroc Center when that gets built–possibly recording a song as a fundraiser, or appearing, and he addressed that.

“I think it would be a little bit of both, you know what I’m saying? You just want to make it fun,” he said.

“You want to make it to where the kids can see the people that they love seeing, and you want to raise money for a great cause.

“We just want to bring a lot of things to Long Beach that have been so far-fetched from us. Because they say I’m a star, so I’m bringing a lot of star things to the city now.”

Uh, like what? Maybe it was the tryptophan, but he didn’t seem to get too specific.

“We plan on doing a lot of exciting things to help the community better itself, so just be on the lookout–just you know stay tuned,” Snoop said.

Like maybe helping out ailing VIP Records up the street at Pacific Coast Highway?

“I don’t know,” he said. “I mean, hopefully we’ll come up with some sort of plan or scheme to keep it alive, because that is one of the places where I got my start at making music–as far as making real music–so I definitely want to see it stay around, 20 to 30 years from now.”

And what about the haters–who can’t stand to see someone with a past come back to town and try to do right? Wouldn’t he talk about the haters?

“Naw, I can’t. I just, that’s–it’s all good,” Snoop said. “You gotta look at it like this: any time you doing right somebody gonna say something bad about you. I’m just glad to be doing the right thing. When I was doing the wrong thing they never said nothing about me. So it’s all good.

“Everybody has a past,” he continued–his wife standing next to him in patent leather wedges and a Christian Audigier top. “My past is not as clean as I would like it to be. But it’s all about the future, and I’m look forward to making my life and everybody’s life around me better. So that’s what it’s all about.”

And in a flash, he was gone. No, he wasn’t. You don’t go places that quickly when you’re Snoop–at least, not these kinds of places.

Next there was an awards ceremony (he and Shante received a certificate of appreciation and heartfelt thanks from the councilman–and a huge round of applause).

Then, there was a bit more serving. (Full disclosure: I got a plate, at one of the bodyguards’ request–he said, “Snoop really wants you to get a plate”–and Snoop served me a huge brick of stuffing. “You’ll be as big as me if you eat all that,” he said. I’m waiting.)

Then, around 1:15 p.m., they were done, and it was time for autographs and photos (Snoop periodically videoing the crowd himself)–then autographs and photos outside.

“He’s always doing stuff like this,” said Murdoch, the bodyguard. “No matter where we go, he makes time for everybody.

“He’s as down-to-earth as they get. It’s refreshing to work for him ’cause he lets you be yourself.”

Then, finally, close to 2 p.m., they made it to their cars (including one of those new Vanishing Point Dodge Challengers) and split. But no rush. No burn-outs.

The car door stood open while Snoop waited for one last straggler to get a picture or an autograph, and I loaned the man my pen.

“To come back and get back on a thing like this was just natural to me,” Snoop said at one point. “I do it every day all day.”

And by now it was clear: Snoop does two things every day all day–his daily grind, whether it’s acting, rapping, or serving Thanksgiving dinner–and being Snoop. Seems like he’s Snoop all the time.

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  • John_B
    Once upon a time in America there lived a very benevolent man. He made a lot of money and was very famous. He was the darling of many elected and appointed officials in his city. He routinely donated money, time, even clothing and food to benefit the poor and under-privileged in his community.

    He was involved in several very successful business ventures that provided entertainment and created jobs that, in turn, helped many people in his community to feed and clothe their families.

    He was a role-model for many segments of the working class community in the city he always considered to be his home.

    His name was Alphonse Gabriel "Al" Capone. He is credited with a list of crimes against persons and property that is unparalleled in the history of the City of Chicago. He was associated with an organized crime syndicate that, today, would be referred to as a violent criminal street gang.

    Alphonse Gabriel "Al" Capone was a convicted criminal, a thug and a gangster…

    …but a very generous and charitable one.
  • Joe
    Capone was a just miss understood.
  • howardx
    i guess that unlike mark foley, ted haggard, tom delay, richard nixon, chuck colson, larry craig, et al, snoop isnt eligible for redemption.
  • John_B
    howardx: It's got nothing to do with redemption, my friend.

    It has to do with the blinders that some of our elected and appointed officials insist upon wearing where some convicted felons are concerned.

    Calvin Broadus' generosity and charity may very well be genuine. But considering how he came by some of the money and notoriety he is so liberally spreading about these days, I think the City would do well to distance itself from him and from anything he does or attempts.

    If elected and appointed officials desire to fawn over people Like Calvin Broadus, they should do so on their own time and not while representing the City of Long Beach.
  • howardx
    "considering how he came by some of the money" elaborate please john, how do you think he came by his money? as godfather of a giant criminal enterprise? surely you must see the ridiculous in your capone analogy. im gonna go ahead and put this out there for you, i bet snoops money came from, wait for it.........record sales.
  • John_B
    howardx: Thanks for the response. I hope you and yours had a fine Thanksgiving holiday.

    Calvin Broadus initially made his money selling drugs. This is not news, nor is it disputed. Since 1990, Broadus has also accumulated many felony and misdemeanor criminal convictions for various narcotics and weapons violations.

    Yes I have a problem with the fact that some of our elected and appointed City officials have anything to do with such a person in an official capacity.

    The illicit funds made from drug sales later helped Broadus launch his career in entertainment. Part of this entertainment career blossomed into those record sales you mention. Those recordings in many cases blatantly objectify, humiliate and victimize women and glorify gang life, violence, and drug abuse.

    Yes I have a problem with the fact that some of our elected and appointed City officials have anything to do with such a person in an official capacity.

    Another part of Broadus' entertainment career involved filming females of varying ages in compromising situations and positions, most of whom were usually under the influence of various psychoactive substances at the time of the filming.

    Yes I have a problem with the fact that some of our elected and appointed City officials have anything to do with such a person in an official capacity.

    Broadus has been arrested and/or convicted of various crimes (some of them felonies) about four (4) times since 2006.

    Yes I have a problem with the fact that some of our elected and appointed City officials have anything to do with such a person in an official capacity.

    As originally mentioned, if our elected and appointed officials desire to fawn over people Like Calvin Broadus, they should do so on their own time and not while representing the City of Long Beach.

    The juxtaposition of Broadus and Capone in this context is an extremely accurate and appropriate one and one that some of our elected and appointed officials would do well to pay much closer attention to.
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