The Daily Briefing
WHAT TO DO ABOUT PINE AVENUE
In an LBPost.com post that went up over the weekend, but is dated this morning, local architect Brian Ulaszewski tells us how he feels about downtown Pine Avenue’s many vacant storefronts.
Turns out … he doesn’t like ‘em! Weird–the rest of us are thrilled about the retail area’s latest round of woes, which date back at least as far as the 1970s, when parts of downtown were thrift store central. (Just remember–thrift stores had great stuff then.)
But Ulaszewski, whom you’ll remember, shared plans with The District Weekly back in January for creating an Armory Park, makes some points about the area which–though maybe not palatable to some folks at City Hall–should be obvious and maybe even worth considering.
Easy access to parking, he says, is critical.
“While Pine Avenue has no shortage of nearby parking, accessing this parking can be confusing because it is not centrally located, and is managed by a bewildering array of businesses and city bureaucracies,” Ulaszewski writes. “Indeed, simplifying the street network and the locations of parking structures would go a long way toward creating a more welcoming experience for downtown visitors.”
Then there’s the matter of branding–creating a common, well-known identity for the area, which becomes the North Pine neighborhood just a few blocks up.
“Branding Pine Avenue can include already-proposed new lighting that will highlight the street’s unique architecture,” Ulaszewski writes, emphasizing that the area should remain pedestrian-friendly. “Large-scale advertisements on buildings within the ‘Entertainment District’ around Pine Avenue could also help create a distinctive identity.”
Then there’s the matter of control–as in who decides which retailers come to Pine Avenue. That’s presently the job of the city, but well … you know.
“Without the benefits of single ownership (as in the case of shopping centers) or the near-dictatorial power over property held by bodies like the Irvine Company, it is hard to create such a useful mix of tenants,” Ulaszewski writes.
Point of order: it’s been hard for Long Beach. Not sure we want to start 2009 by letting the Irvine Company in the pantry, especially since we have a history of making similar broad gestures. (The Irvine Company? Really? Where’s my flare gun? Will Swaim’s gotta see this. Uh, actually, I just want a flare gun.)
Or maybe we do. Maybe downtown needs someone or some entity with a proven track record for reimagining retail–and making it work. (South Coast Plaza comes to mind here.) After all, what’s the worst that could happen now? They could bring back Acres of Books and close it again?
Tags: " Brian Ulaszewski, acres of books, California, Long Beach, Pine Avenue, south coast plaza, Southern California, The District Weekly, The Irvine Company, Theo Douglas, will swaim
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