What's That!?
WHAT’S THAT!?
Our weekly microscopic look at Long Beach

PHOTO by SUSAN SABO
What’s up with today’s sign designers? Everything is so unimaginative, clunky and blah. This sign is a perfect example of a totally lost art form. You won’t find anything more stylish or clean than this—if you can find it, that is.

PHOTO by SUSAN SABO
ANSWER: This stylin’ spiky sign rests atop Orchid Cleaners at Broadway and Molino. The inside of the store looks to be all original, and there’s a retro department store right across the street. So the next time you’re feeling all nostalgic, head down and get your pants pressed.
Tags: Long Beach, orchid cleaners
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